L'événement

A PARAITRE pour le 24/02/2022

LES NOUVEAUX OUTILS DE L'ENTREPRISE DE DEMAIN

de Philippe Mounier

LES NOUVEAUX OUTILS DE L'ENTREPRISE DE DEMAIN




 


email ou code client :
mot de passe :
* Oublié ?

Première visite ?
Demander un devis
Créer un compte
Frais de port
à 1 euros
pour les particuliers
à partir de 50 euros
(France métropolitaine uniquement)

Ajouter cet article au panier

Nbre d'exemplaires:

Pearson eText for Integrated Advertising, Promotion, and Marketing Communications, Global Edition

Titre :

Pearson eText for Integrated Advertising, Promotion, and Marketing Communications, Global Edition

Caractéristiques :


Auteur(s) :Donald E Baack et Kenneth E Clow
Editeur :PEARSON EDUCATION
Parution :12/2021
Langue :Anglais Anglais
ISBN :9781292411354
Reliure :e-book
Prix :46.00 € ttc
Disponibilité :Livraison sous 2 à 10 jours ouvrables.

Résumé :

<p class="MsoNormal" style="text-align:justify"><span style="font-size:11.0pt;font-family:'Calibri',sans-serif;mso-ascii-theme-font:minor-latin;mso-hansi-theme-font:minor-latin;mso-bidi-theme-font:minor-latin">For courses in advertising.</span><span style="font-size:11.0pt;font-family:'Calibri',sans-serif;mso-ascii-theme-font:minor-latin;mso-hansi-theme-font:minor-latin;mso-bidi-theme-font:minor-latin"> <o:p></o:p></span>
<p class="MsoNormal" style="text-align:justify"><span style="font-size:11.0pt;font-family:'Calibri',sans-serif;mso-ascii-theme-font:minor-latin;mso-hansi-theme-font:minor-latin;mso-bidi-theme-font:minor-latin">A study of integrated marketing communications taught through real-life application</span>
<p class="MsoNormal" style="text-align:justify"><span style="font-size:11.0pt;font-family:'Calibri',sans-serif;mso-ascii-theme-font:minor-latin;mso-hansi-theme-font:minor-latin;mso-bidi-theme-font:minor-latin">Integrated Advertising, Promotion, and Marketing Communications, 9th Edition speaks to an evolved definition of integrated marketing and teaches students how to effectively communicate in the business world. It champions the importance of weaving together all marketing activities into one clear message and voice, and helps students understand how communications are produced and transmitted. The text explores advertising and promotions, and the roles of social media, mobile messaging, and other marketing tactics to effectively reach consumers. With added tools to help learners apply concepts to real-­life situations, students will understand the vital links marketers use to connect and interact with customers. <o:p></o:p></span>

Table des matières :

<p class="MsoNormal"><span style="font-size:11.0pt;font-family:'Calibri',sans-serif;mso-ascii-theme-font:minor-latin;mso-hansi-theme-font:minor-latin;mso-bidi-theme-font:minor-latin">PART I: THE IMC FOUNDATION
</span><span style="font-size:11.0pt;font-family:'Calibri',sans-serif;mso-ascii-theme-font:minor-latin;mso-hansi-theme-font:minor-latin;mso-bidi-theme-font:minor-latin">1. Integrated Marketing Communications
2. Brand Management
3. Buyer Behaviors
4. The IMC Planning Process</span><span style="font-size:11.0pt;font-family:'Calibri',sans-serif;mso-ascii-theme-font:minor-latin;mso-hansi-theme-font:minor-latin;mso-bidi-theme-font:minor-latin"> <o:p> </o:p></span>
<p class="MsoNormal"><span style="font-size:11.0pt;font-family:'Calibri',sans-serif;mso-ascii-theme-font:minor-latin;mso-hansi-theme-font:minor-latin;mso-bidi-theme-font:minor-latin">PART II: IMC ADVERTISING TOOLS
</span><span style="font-size:11.0pt;font-family:'Calibri',sans-serif;mso-ascii-theme-font:minor-latin;mso-hansi-theme-font:minor-latin;mso-bidi-theme-font:minor-latin">5. Advertising Campaign Management
6. Advertising Design
7. Traditional Media Channels</span><span style="font-size:11.0pt;font-family:'Calibri',sans-serif;mso-ascii-theme-font:minor-latin;mso-hansi-theme-font:minor-latin;mso-bidi-theme-font:minor-latin"> <o:p> </o:p></span>
<p class="MsoNormal"><span style="font-size:11.0pt;font-family:'Calibri',sans-serif;mso-ascii-theme-font:minor-latin;mso-hansi-theme-font:minor-latin;mso-bidi-theme-font:minor-latin">PART III: DIGITAL AND ALTERNATIVE MARKETING
</span><span style="font-size:11.0pt;font-family:'Calibri',sans-serif;mso-ascii-theme-font:minor-latin;mso-hansi-theme-font:minor-latin;mso-bidi-theme-font:minor-latin">8. Digitaland Mobile Marketing
9. Social Media
10. Alternative Marketing</span><span style="font-size:11.0pt;font-family:'Calibri',sans-serif;mso-ascii-theme-font:minor-latin;mso-hansi-theme-font:minor-latin;mso-bidi-theme-font:minor-latin"> <o:p> </o:p></span>
<p class="MsoNormal"><span style="font-size:11.0pt;font-family:'Calibri',sans-serif;mso-ascii-theme-font:minor-latin;mso-hansi-theme-font:minor-latin;mso-bidi-theme-font:minor-latin">PART IV: IMC PROMOTIONAL TOOLS
</span><span style="font-size:11.0pt;font-family:'Calibri',sans-serif;mso-ascii-theme-font:minor-latin;mso-hansi-theme-font:minor-latin;mso-bidi-theme-font:minor-latin">11. Database and Direct Response Marketing and Personal Selling
12. Sales Promotions
13. Public Relations and Sponsorship Programs</span><span style="font-size:11.0pt;font-family:'Calibri',sans-serif;mso-ascii-theme-font:minor-latin;mso-hansi-theme-font:minor-latin;mso-bidi-theme-font:minor-latin"> <o:p> </o:p></span>
<p class="MsoNormal"><span style="font-size:11.0pt;font-family:'Calibri',sans-serif;mso-ascii-theme-font:minor-latin;mso-hansi-theme-font:minor-latin;mso-bidi-theme-font:minor-latin">PART V: IMC ETHICS, REGULATION, AND EVALUATION
</span><span style="font-size:11.0pt;font-family:'Calibri',sans-serif;mso-ascii-theme-font:minor-latin;mso-hansi-theme-font:minor-latin;mso-bidi-theme-font:minor-latin">14. Relations and Ethical Concerns
15. Evaluating an Integrated Marketing Program <o:p></o:p></span>

Ajouter cet article au panier

Nbre d'exemplaires: