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LES NOUVEAUX OUTILS DE L'ENTREPRISE DE DEMAIN

de Philippe Mounier

LES NOUVEAUX OUTILS DE L'ENTREPRISE DE DEMAIN




 


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Conversion Code

Titre :

Conversion Code
Capture More Leads + Cover More Appointments=Close More Sales

Caractéristiques :


Auteur(s) :Chris Smith
Editeur :JOHN WILEY AND SONS LTD
Parution :04/2016
Langue :Anglais Anglais
Nbre de pages :240
ISBN :9781119211884
Reliure :Livre relié
Prix :23.50 € ttc
Disponibilité :Livraison sous 10 jours ouvrés.

Couverture :


Conversion Code

Résumé :

Capture and close more Internet leads with a new sales script and powerful marketing templates

Conversion Code provides a step-by-step blueprint for increasing sales in the modern, Internet-driven era. Today's consumers are savvy, and they have more options than ever before. Capturing their attention and turning it into revenue requires a whole new approach to marketing and sales. This book provides clear guidance toward conquering the new paradigm shift towards online lead generation and inside sales. You'll learn how to capture those invaluable Internet leads, convert them into appointments, and close more deals. Regardless of product or industry, this proven process will increase both the quantity and quality of leads and put your sales figures on the rise.


Traditional sales and marketing advice is becoming less and less relevant as today's consumers are spending much more time online, and salespeople are calling, emailing, and texting leads instead of meeting them in person. This book shows you where to find them, how to engage them, and how to position your company as the ideal solution to their needs.




-Engage with consumers more effectively online


-Leverage the strengths of social media, apps, and blogs to capture more leads for less money


-Convert more Internet leads into real-world prospects and sales appointments


-Make connections on every call and learn the exact words that close more sales




The business world is moving away from "belly-to-belly" interactions and traditional advertising. Companies are forced to engage with prospective customers first online the vast majority through social media, mobile apps, blogs, and live chat before ever meeting in person. Yesterday's marketing advice no longer applies to today's tech savvy, mobile-first, social media-addicted consumer, and the new sales environment demands that you meet consumers where they are and close them, quickly. Conversion Code gives you an actionable blueprint for capturing Internet leads and turning them into customers.

Table des matières :

INTRODUCTION: How The Conversion Code Was Created


How to Crack The Conversion Code


What is The Conversion Code?


How you can crack The Conversion Code


The Conversion Code Creed


SECTION ONE: CAPTURE MORE LEADS


THE MARKETER S CREED


CHAPTER ONE: NEED MORE LEADS? HOW TO BUILD WEBSITES AND LANDING PAGES THAT CONSISTENTLY CAPTURE INTERNET LEADS


Content is not king if your goal is capturing and converting leads. Design and landing pages are king.


How to quickly and inexpensively turn a website into a lead generating machine


Landing Pages are the New Black


Microwave Marketing Mentality


Get the most out of your website and landing pages by retargeting the visitors who do not convert


CHAPTER TWO: WRITING THE PERFECT BLOG POST


Headline


Storytelling Hook


Fewer characters per line at first


Featured image


The 1,500+ word sweet spot


Soundbites for sharing


Now you re building content that is ready to be optimized for lead generation, social, and search engines.


CHAPTER THREE - OPTIMIZING YOUR CONTENT FOR LEAD GENERATION, SOCIAL MEDIA, AND SEARCH ENGINES


Optimizing Your Content for Lead Generation


Optimizing Your Content for Social


CHAPTER FOUR - ADVANCED FACEBOOK MARKETING AND ADVERTISING TECHNIQUES THAT GENERATE READY TO BUY LEADS


Facebook Profile Pro-Tips


Facebook Groups


Facebook Pages


Facebook Ads


The Essentials of Running a Great Facebook Ad


The Perfect Facebook Ad Funnel


3 Facebook Ad Types Everyone Should Run


CHAPTER FIVE - SIMPLE STRATEGIES (BEYOND FACEBOOK) THAT DRIVE MASSIVE TRAFFIC AND LEADS TO YOUR WEBSITE AND LANDING PAGES


Email Marketing


Retargeting


Curation


YouTube


Twitter


Instagram


Blogging on someone else s platform


Podcasting


Webinars


SECTION 2: CREATE MORE APPOINTMENTS


THE SCHEDULER S CREED


CHAPTER SIX: HOW TO USE CRM, SMS, AND MARKETING AUTOMATION TO IMMEDIATELY TURN A NEW LEAD INTO A HOT APPOINTMENT


The fortune is in the follow up


Speed + Tenacity + Script = Highest Closing Rate Possible


SMS FTW


Emails that Work


CHAPTER SEVEN - NEED MORE APPOINTMENTS? HOW TO USE EMAIL MARKETING, RETARGETING, AND USER TRACKING TO TURN OLD LEADS INTO QUALITY APPOINTMENTS


There is no longer an old lead bucket


Ads as a lead follow up tool


SECTION THREE: CLOSE MORE SALES


THE CLOSER S CREED


CHAPTER 8 - NEED TO KNOW EXACTLY WHAT TO SAY TO A LEAD ON THE PHONE? HOW TO HAVE A PERFECT FIRST MINUTE ON A SALES CALL WITH AN INTERNET LEAD


The 2-Step Pre Call Lead Stalk


CHAPTER NINE - THE DIGGING DEEP TECHNIQUE: QUESTIONS TO ASK THAT MAKE IT IMPOSSIBLE FOR AN INTERNET LEAD TO SAY NO


The Digging Deep Technique


CHAPTER TEN - HOW TO BUILD TRUST WITH AN INTERNET LEAD IN TWO SIMPLE STEPS


CHAPTER 11 - PROACTIVELY UNCOVERING OBJECTIONS


CHAPTER 12 - HOW TO START CLOSING AN INTERNET LEAD USING THE 5 YES TECHNIQUE


The 20/20/20 Sale


CHAPTER 13 - HOW TO PITCH USING THE FEATURE, BENEFIT, TIE-DOWN TECHNIQUE TO IDENTIFY EXACTLY WHEN TO CLOSE


Always Be Closing


CHAPTER 14 - EXACTLY WHAT TO SAY WHEN YOU START TO CLOSE


CHAPTER 15 - THE 2-STEP CLOSE


Step One - The Trial Close


Step Two - The Slot Close


CHAPTER 16 - WHAT TO SAY WHEN SOMEONE STILL SAYS NO


Buying Questions vs. Objections.


ARCing


CHAPTER 17 - THEY SAID YES! NOW WHAT DO YOU SAY?


CHAPTER 18 - How to turn a closed Internet lead into even more sales


BONUS: Checking the analytics and metrics that actually matter (and what to do based on what you find)


Website Metrics that Matter


Landing Page Metrics that Matter


Email Marketing Metrics that Matter


Sales metrics that matter

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